Public health leaders are called to develop more effective messages that appeal to a broader range of “moral foundations” and also to the new millennial generation who represent the future of the public health workforce. In this column, the authors turn the focus from the tools we can use to craft persuasive messages to the virtues that can make us worthy of being heeded.
The authors describe Five Essential Public Health Law Services and suggest investment in the people, methods and tools needed to move major policy initiatives from conception to widespread implementation. The model reflects a transdisciplinary approach integrating public health legal practice with law-related surveillance, evaluation and enforcement functions usually performed by public health practitioners. As an elaboration of law-related activities within the Ten Essential Public Health Services, the framework can be used to define, evaluate and strengthen public health law functions.